Use Businesses use Social Media?

It’s no secret that we’re all obsessed with social media . We’re on our phones checking to see what everyone’s up to, who’s saying what, and what the latest trends are. Businesses are jumping on the social media bandwagon now too, finally understanding the benefits of putting the customer experience first.

Having a presence on social media is an affordable and effective way for companies to expand their reach. We’re going to break down how each social media site can help benefit your business’ customer experience strategy in 2018.

Facebook

Facebook, essentially, is an interactive knowledge base. Customers can like pages where they can find all the help they need regarding your products and services, eliminating the need to call or go to the store in person. With more than 2 billion users worldwide, this is the biggest and best place to reach social media users.

Most of your customers are probably spending time on Facebook, too, so if your business doesn’t have a Facebook page, start by creating one. Next, play an active role in the community. Respond to all comments — good and bad. You can even use your Facebook page to showcase events your business is taking part in or running.

Finally, don’t ignore certain demographics. With so many potential customers using Facebook already, the last thing you want to do is alienate anyone unnecessarily.

Instagram

Instagram is like Facebook for those with smaller attention spans; however, this does not mean businesses should avoid reaching out to customers on this platform. One thing businesses can do on Instagram is develop a theme with your content showcasing all your products.

One way to create this theme is by deciding what kind of pictures you want to take. They can be sociable, natural, staged, or filtered. Then think of hashtags that represents your brand and your followers can get behind and spread. Finally, be clear about how your followers should contact you. Provide links, a number, or an email in your bio.

Twitter

It doesn’t seem like Twitter would be useful in any way shape or form, even with the recent character-limit increase, but people love it for quick updates and interactions with other followers —including businesses.

Because Twitter is so fast-paced, the key to providing valuable customer experience is by responding to your followers quickly. The character limit makes things difficult, but limitations can also be freeing. Use pictures, gifs, and ironic hashtags to connect with everyone. Again, provide followers with links to contact your business directly.

LinkedIn

Getting the opportunity to hear directly from other professionals is a great way for businesses to look at what they’re doing and determine whether or not they’re on the right track. There’s also less of a chance that LinkedIn users run into questionable and downright bizarre opinions often found on other platforms.

Be proactive about customer experience by organizing networking events. These events are amazing ways to showcase to the public what your business does, and they allow you to connect with other businesses, to see what they’re doing and how you can improve upon it.

Pinterest

Pinterest is a female- and millennial-dominated platform similar to Instagram in that pictures are the focus. It turns out that Pinterest is one of the most up-and-coming social media platforms businesses are using to improve customer experience.

Emphasizing the visual aspects of your business is a great way to connect with customers who don’t want to spend too much time looking at products. Look at what your customers are pinning and re-pinning to learn more about what they want and how your business can work for them.