Video-Marketing Benefits

Video marketing is currently taking the digital world by storm. It can be used for everything - from building customer rapport, to promoting your brand, service or product.

What are the benefits and why should you use video?

1. The simplest reason: People like videos.
2. Videos demand more consumer attention than any other medium.
3. Engaging demonstration of your product.
4. Provide information quickly.
5. Improve customers’ satisfaction.
6. Empower viewers to share.
7. Have a direct impact on business.
8. Increase your conversion rate.

The Advantages of Video Marketing

1. One of the most versatile and profitable digital marketing tools .
2. It is effective and more widely used.
3. More engagement on social media.
4. It is impressive.
5. Provides real results.

Some figures on benefits of Video-Marketing

• 55% of people watch videos online every day.
• The average user spends ⅓ of all online activity on watching videos .
• People prefer to watch a two-minute video versus taking 15 minutes to read the same information.
• 64 percent more likely to buy a product after watching a video about it.
• 90% of users say videos are helpful in the purchasing-decision process.
• Marketers, who use videos, grow revenue 49% faster than non-video users.
• 4 billion videos are watched on YouTube every day.

Video is shifting and shaping the world of marketing -fast moving industry. According to HubSpot, video should be seen as an investment. By including video on a landing page can increase conversions by 80%! Watching a compelling presenter in a video can absolutely influence buying behavior and persuade a visitor to convert into a lead (or a lead to convert into a customer!), as opposed to simply reading the same information alone.

Search engines are looking for content that engages viewers. Nothing entices more numerous and longer page views quite like a video

Video is the perfect way to create a personality for your company and your brand, enabling you to connect with your viewer and earn their trust. 90% of users say that product videos are helpful in the decision process. The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust.

Video marketing is only growing in scope and you are only limited by your imagination. From creating a how-to video to using Facebook live, to adding videos to your website. There is a wide range of engaging marketing opportunities for you to choose from. It’s not just for the big brands anymore, everyone should be getting on board with video marketing.

To Learn more about Video Marketing, call the professionals at HJ Design today at 816-415-3777 and schedule a free video marketing consultation.